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Beer on draft at 7-Eleven

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From Coconuts Bangkok

beer2.jpeg

 

After Thai netizens got just a little too excited about a new Leo beer-pouring machine at a 7-Eleven store in Bangkok’s Chinatown this week, Thai officials had to intervene.

 

A video of fresh draft beer being poured from the automatic machine went viral on the Facebook  page “Thai Smile” earlier this week. See how the machine tilted the plastic cup for the perfect pour? And at just THB49 (about US$1.50) for a cup of the draft brew, it’s a tasty bargain.

 

While most commenters obviously dig the awesome machine, the Office of Alcohol Committee traveled to the convenience store yesterday after receiving “complaints” from people that questioned whether or not it was legal, Manager reported.

 

When they arrived, it was found that 7-Eleven had the beer machine covered with a big white cloth that hid beer logo, meaning they are not in breach on Thailand’s Alcohol Control Act, which prohibits “advertising or displaying names or trademarks of alcoholic beverage deemed to induce people to drink it.”

 

So thanks to that big white cloth, we can still have the Leo machine at 7-Eleven.

 

https://coconuts.co/bangkok/food-drink/now-its-legal-officials-allow-it-after-7-eleven-covers-viral-beer-machine-with-big-white-cloth-video/

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at 49 baht it's not a bargain, bottle or can cost less

 

True, but it will be interesting to see how this works out.  These machines are already in quite a few 7-Elevens.

 

And the Leo beer must be paying a hefty fee for product placement.

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And the Leo beer must be paying a hefty fee for product placement.

 

just keeping up with the competition - draft Chang has been available at my local FamilyMart for many months already

 

fortunately nobody on Facebook uses FamilyMart so it is still  OK for them to openly display the logo - or are all beer suppliers not created equal in the eye of the law?

 

bkkguy

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With this new concept of fresh beer in a convenience store, is it legal in Thailand to carry and drink beer in public?  It would seem that you would only buy beer in a cup if you were planning on drinking it right away.

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