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Agoda: Thailand leading Asia bookings post-pandemic

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From the Thaiger

Popular booking website Agoda says Thailand is one of the first Asian countries to see tourism rebound after the Covid-19 pandemic. Omri Morgenshtern, Agoda’s chief executive says even though the inbound search rate for Thailand on the website was 39% lower than in the same period in 2019, it has begun to rise since the beginning of 2022.

“Thailand is leading Asia in terms of inbound tourists, but it has not yet reached 2019 levels.”

Moregenshtern says it will take about three to six months for such search rates to return to pre-pandemic levels. But, he says it is contingent upon major inbound markets like mainland China, Hong Kong, and Japan’s reopening.

Thailand’s stimulus schemes like “We Travel Together” have also contributed to an increase in domestic travel search rates on Agoda. The company says data for August saw an increase by 50 per cent from 2019 in its domestic travel search rates. It noted that Thais mostly booked travel to secondary cities while upgrading their bookings to more luxurious hotels.

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