August 18, 200818 yr http://www.telegraph.co.uk/money/main.jhtm...7/cnlgbt117.xml Credit Suisse has become the first major bank to target the pink pound with a bespoke private banking service provided by gay advisers. The Swiss banking giant’s new service will cover all the traditional aspects of private banking, alongside tailored services to deal with events such as civil partnership and adoption. Credit Suisse said that gay role models - such as Boris Johnson’s chief of staff Nicholas Boles - have helped boost the confidence of the younger gay community - leading to an increased desire to be dealt with by those that understand their lifestyle. Many of the bank’s rivals, including HSBC, Barclays and UBS, offer no specific service or products for the lesbian, gay, bisexual and transgender (LGBT) community. UBS said that it does not “segregate clients in this wayâ€, while HSBC offers other dedicated services such as a diamond and jewellery arm and a family office within its private banking business.
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.