May 11, 201214 yr Just as an update to this controversy. . . According to Brand Index, JCPenney's reputation score is actually higher among consumers since the first One Million Moms boycott, and in fact jumped a second time with the second boycott.
May 12, 201214 yr That's great! Just as an update to this controversy. . . According to Brand Index, JCPenney's reputation score is actually higher among consumers since the first One Million Moms boycott, and in fact jumped a second time with the second boycott.
May 15, 201214 yr JC Penny lost a lot in the first quarter... Is it because of million moms boycotting...
May 16, 201214 yr Active Members JC Penny lost a lot in the first quarter... Is it because of million moms boycotting... More likely because of the major overhaul to their new pricing strategy which took effect last quarter. They've started to offer everyday lower prices and have pretty much done away with the frequent special sales they had before. They're counting on retraining their customers, but it sounds like that's a tougher challenge than they thought. They've got a couple other acts waiting in the wings: specialty shops within the stores, and exclusive designer labels. Ron Johnson, their new CEO who had great success at Target and Apple, said the revamp will take 12 - 18 months. Whether he's got that long remains to be seen. Of course, that doesn't mean the Million Moms won't try to take credit for JCP's bad quarter. . . . . . ]
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