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Facebook Lies

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As a marketing person this does not surprise me at all.

Facebook told everyone that video ads did better than text ads.

Turns out that was a baldface lie.

I'm betting Google will go down for this too - cause they've been telling everyone video is better.

As a marketing person I know that when I write a video script for a client the response rate is less than 1%

When I write something text based the response rate is 2% to 8%

 

https://www.cnbc.com/2018/10/17/facebook-lawsuit-alleges-it-knew-ad-measurement-discrepancies-for-a-year.html

  • Active Members

Totally off-topic from the ad issue, but I had something happen this past month that really has my shorts in a bunch. I noticed a neighbor of +25 years had died. I posted her obit on FB for only my immediate family. 3 weeks later FB sent me "friend" suggestion for this dead person. Really has me pissed off.

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