Yeah, just watching any right-wing conservative convinced me of this looong ago, it's been documented at least back to Bush I's "thousand points of light". That showing of compassionate conservatism drove Ariana Huffington to switch sides.
It's hard to imagine ever being so rich that "I've got mine, fuck all of you, fuck the whole world in fact!" would make sense.
But far more perverse is how much of the 99% go along with policies actively against their own interests because they are convinced "one day, when I have money too...".