PeterRS Posted August 19 Posted August 19 The Swatch Group of Companies makes 27% of its profits in China. You would surely therefore assume that in its advertising campaigns it would be particularly careful to ensure that Chinese sensibilities are very carefully considered. After I do not know how many executives must have vetted and approved its latest campaign before the marketing department was given the go ahead, unbelievably it actually includes this photograph - Granted the model is cute and he certainly seems Chinese. But for what possible reason these idiotic marketing gurus could have imagined that his increasing the slant of his eyes would appeal in China totally beats me. What message is it supposed to convey? Not only does it have zero appeal, the build up of resentment and anger on China's social media was immediate, so immediate that Swatch imediately withdrew the image. Naturally it apologised - but too late. The damage had been done. Keithambrose and Ruthrieston 2 Quote
Members Thomas_88 Posted August 19 Members Posted August 19 Probably many people involved in this campaign & not one stopped it from publishing? One of the many things I don't understand. PeterRS 1 Quote
vinapu Posted August 19 Posted August 19 I wonder who was bigger idiot, Swatch or Chinese social media users. What's next , Nigerians protesting using black model in campaign aimed at that country or Polish protesting model had blue eyes? Not to mentions Dominicans rioting because model had sizable bulge where it counts. Companies are run by idiots because it fits very well with population at large it seems for me . And then we wonder that half population tired with such nonsensical issues being made mainstream news elects Trumps and the like vainly hoping they will bring some sanity back Quote
PeterRS Posted August 20 Author Posted August 20 6 hours ago, vinapu said: I wonder who was bigger idiot, Swatch or Chinese social media users. Surely there is absolutely no doubt in this case it was Swatch. With 27% of your profits coming from the Chinese market, no company should have considered using an ad like that. It was demeaning and insulting. kokopelli3 and Ruthrieston 2 Quote
vinapu Posted August 20 Posted August 20 9 hours ago, PeterRS said: Surely there is absolutely no doubt in this case it was Swatch. With 27% of your profits coming from the Chinese market, no company should have considered using an ad like that. It was demeaning and insulting. Obviously is was since it created such shitstorm, if Chinese consider that demeaning and insulting , good for them. Soon we will be afraid to breath deeply in order not to offend anybody. khaolakguy 1 Quote
PeterRS Posted August 20 Author Posted August 20 3 hours ago, vinapu said: Obviously is was since it created such shitstorm, if Chinese consider that demeaning and insulting , good for them. Soon we will be afraid to breath deeply in order not to offend anybody. I'm sorry but I find that comment uncalled for. There are many issues re my own nationality that I would object to if I found them included in an ad. The Swatch executives who approved that ad were negligent and stupid! And that's the end of the story! khaolakguy 1 Quote
Members unicorn Posted August 20 Members Posted August 20 4 hours ago, vinapu said: Obviously is was since it created such shitstorm, if Chinese consider that demeaning and insulting , good for them. Soon we will be afraid to breath deeply in order not to offend anybody. You might agree with Trump that some museums are too "woke" because they keep emphasizing "how bad slavery was"... https://www.nbcnews.com/politics/donald-trump/trump-smithsonian-how-bad-slavery-was-review-museums-rcna225964 President Donald Trump said Tuesday that he has ordered his attorneys to conduct a review of Smithsonian museums, calling their portrayal of U.S. history too negative and focused too much on “how bad Slavery was.” Trump said he would subject the museums to “the exact same process” his administration has conducted of universities, with the goal of making the Smithsonian less “woke.” A White House official told NBC News on Tuesday night that Trump plans to extend his review of museums beyond the Washington-based institution, saying the president will hold the Smithsonian "accountable" and "then go from there." Quote
khaolakguy Posted August 20 Posted August 20 2 hours ago, unicorn said: President Donald Trump said Tuesday that he has ordered his attorneys to conduct a review of Smithsonian museums, calling their portrayal of U.S. history too negative and focused too much on “how bad Slavery was.” Is there a broom and a carpet that be used somewhere? floridarob and unicorn 1 1 Quote
Keithambrose Posted August 21 Posted August 21 13 hours ago, khaolakguy said: Is there a broom and a carpet that be used somewhere? To adapt Nelson, 'I see no slavery". Quite appalling. Quote
vinapu Posted August 22 Posted August 22 On 8/20/2025 at 1:26 PM, unicorn said: You might agree with Trump I rather die Quote
