She suggested referring to the Excise Department for official market-share data, noting that Leo Beer alone held a 50% market share last year and has been the leading brand for 17 years.
The Thai beer market is predominantly controlled by domestic companies, which hold about 98% of the market share, with European imports accounting for roughly 1%.
Boon Rawd Brewery Group, with its 90-year history in the beverage business, leads with Singha and Leo as its flagship brands. ThaiBev Group, which entered the market in 1994 with Chang Beer, has its main production plant in Bang Ban, Phra Nakhon Si Ayutthaya.
A newcomer to the scene, Carabao Group, known for energy drinks, expanded into the beer market with Carabao and Tawan Daeng beers. In 2023, the company invested more than 4 billion baht in a new brewery in Chai Nat, targeting a 10% market share after its first year of operations.
As the competition heats up, industry observers are keenly watching to see if Chang can successfully challenge Boon Rawd's long-standing dominance in Thailand's lucrative beer market.
https://www.nationthailand.com/business/corporate/40042303
Bring back Kloster beer!